Creative director, content creator, concept designer, and a visual artist with over 12 years of expertise working in digital media. Always aspired to learn new skills and to grow professionally. Maker and doer in search of next project. Lead singer in a Finnish indie band.
Originally from Finland, based in New York since 2012.
Head of Content Production
2017 – Present
As a founding member of CraftJam, designed and directed the creative content as well as operational and workshop development and branding for a company that hosts numerous DIY workshops, corporate and private events, retail partnerships and media collaborations.
Projects include developing over 60 unique workshops, overseeing hosting over 1000 events, opening a Soho based studio, doing media collaborations with NBC 4, Vice Media, Complex and About.com, and media influencer events with Tasting Table, Sunkist and Rockport Shoes.
Jul 2015 – Jun 2017
Planning and executing editorial content creation, social media management, video production and photography for a leadin online community for crafters and makers
Collaborated on consumer campaigns for companies such as Jo-Ann, BERNINA and Create and Craft TV creating campaign assets such as creative direction, video production and photography
See full resume.
2019: Documentary film project for The New School marketing campaign.
2018: Visual design for CraftJam Soho Studio in Soho.
2017: On camera talent for for The Spruce craft video production.
2015: Produced and filmed consumer campaign videos for Jo-Ann’s Buttercream collection launch.
2015: Finished a documentary film “Looking for the Hook”
2014: Executed a Brand Ambassador campaign for BERNINA at Kollabora.
2014: Video production for Create and Craft TV and Kollabora.
Graduate Certificate - Documentary Media Studies at The New School (2015) - NYC
Master of Arts - Media Studies at the University of Turku (2008) - Finland
Finnish - Native speaker
English - Fluent
Swedish - Very good
German - Basic
French - Basic
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