CraftJam is an “experience-first” company that is making crafting cool, social and memorable. Since 2016 our workshops have popped around New York City, led by energetic JamMasters and filled with happy Jammers who learn, craft, and connect.
As head of content production and creative director for a small start-up offering social crafting experiences, I’ve been hard at work building a successful brand and community around a new business model. CraftJam has grown rapidly and in three years we have hosted over 1000 workshops and events, as well as hosted over 10 000 guests. During this time I have created over 60 workshops, created a recognizable brand identity, fostered great partnerships with companies in various industries, as well as worked with multiple creatives.
I wanted the visual look of CraftJam be fun, upbeat and energetic, just like our events so I ended up using strong colorful backgrounds and hands working on projects to show the process. A lot of the crafts in the photos are also created by me.
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