At the forefront of the maker movement, Kollabora is a diverse online community of creative influencers including some of the most well-known and innovative DIYers, who love sharing high quality, fashion-forward content.
While working at Kollabora as Project Manager, I have been developing content and social media strategy focusing on craft videos and DIY influencer collaboration and heading the content and social media department that has quickly become the core revenue generator for this startup. My two biggest campaigns helped Jo-Ann stores, which is the 2nd biggest craft retailer in US, and high-end sewing machine company BERNINA to overcome their biggest challenge, to reach younger audience.
Short DIY tutorials featuring specific craft techniques and skills. Videos and graphics created by me, the projects are created by Lindsey Ibarra.
A Mother's Day campaign video to celebrate bond these 3 featured makers have with their mothers and how were they inspired and influenced by their mothers.
The video is made in collaboration with Laura Salaberry.